
WineFi recruits Matthew Small as head of investment

The wine investment company WineFi has added Matthew Small (pictured, right) to its team as head of investment.
The onboarding of Small comes as the fintech firm looks to continue to grow its team following its funding round, as well as the recent board appointment of well-known drinks industry figure Shilen Patel.
The new investment head’s past experience combines both traditional asset management with fine wine investing. Small has previously served as senior portfolio manager at Cru Wine and portfolio manager at Cult & Boutique Wine Management. Earlier roles included a position as a cash equities sales trader at Danske Bank.
CEO of WineFi, Callum Woodcock (pictured, left) has long been aware of his new recruit’s wine investment nous.
He commented: “I first met Matt over a year ago and his background was a perfect fit for what we are building at WineFi.
“He has continually impressed me with both his high integrity and commitment to plugging the gaps which have prevented wine becoming a more widely used asset class.”
Small is buoyed by the prospect of working at the company.
He added: “From the outset, it was clear that WineFi was taking a genuinely professional approach to fine wine investment – combining quantitative data, qualitative insight, and technology, all with a clear focus on maximising returns.
“That level of rigour is rare in the wine world. I was also struck by Callum's transparency and strong commitment to overhauling the status quo, which made joining the team an easy decision.”
To learn more about WineFi and its approach to wine investment, keep an eye out for the Harpers Wine & Spirit June magazine.
Capital is at risk. Wine values can go down as well as up, and investments may not perform as expected. Returns may vary. You should not invest more than you can afford to lose. WineFi is not authorised by the Financial Conduct Authority. Investments are not regulated and you will have no access to the Financial Services Compensation Scheme (FSCS) or the Financial Ombudsman Service (FOS). Past performance and forecasts are not reliable indicators of future results and should not be relied on. Forecasts are based on WineFi’s own internal calculations and opinions and may change. Investments are illiquid. Once invested, you are committed for the full term. Tax treatment depends on individual circumstances and may change.
You are advised to obtain appropriate tax or investment advice where necessary.
WineFi is a trading name of WineFi Management Limited. Registered in England and Wales with registration number: 14864655 and whose registered office is at 5th Floor, 167-169 Great Portland Street, London, United Kingdom, W1W 5PF.







