WineFi and Alts.co Announce Strategic Partnership

WineFi, the innovative platform for fine wine investments, is excited to announce a new collaboration with Alts.co, the world’s largest community for alternative investing. This partnership will bring expertly-curated fine wine portfolios to Altea, Alts.co’s exclusive private community, broadening access to fine wine investments for sophisticated investors.

Callum Woodcock, CEO of WineFi, has been a dedicated follower of Alts.co’s insights for years, gaining a deep respect for the company’s expertise in alternative investments. The WineFi team is proud to collaborate with Alts.co Co-Founders Wyatt Cavalier and Stefan Von Imhof to create fine wine investment strategies specifically designed for Altea’s members. This collaboration seeks to offer a unique investment experience, allowing members to diversify their portfolios with a stable and historically profitable asset class.

The partnership is set to launch in September 2024, introducing WineFi’s premium wine collections to Altea. Members will have exclusive access to top-tier investment opportunities, combining WineFi’s specialisation in rare and valuable wines with Alts.co’s strong reputation in alternative asset guidance, ensuring exceptional value for the Altea community.

“Here at Alts, our goal is to bring the best alternative investments from around the world to our private community, Altea. Fine wine is among the most in-demand alternative asset classes. So when it came time to choose a wine investment company to partner with, we decided to go with WineFi. Callum has been an Alts community member for years. In that time he has shared a terrific source of wine knowledge, inspiration, and deals. We look forward to bringing these fine wine deals to Altea and investing together as a community” – Stefan von Imhof, CEO at Alts.co.

Through this collaboration, Altea members will have an opportunity to invest in fine wine, which is known for its potential appreciation and stability. The launch in September 2024 will feature an accurate curated portfolio of first-class wines handpicked by WineFi’s experts to align with the high standards of Altea’s investors.

The Alts.co newsletter has long been a trusted source of insightful information on alternative investments. With this new partnership, WineFi’s expertise will further enrich the opportunities available to Altea members, enhancing the community’s access to diverse and lucrative investments.

“With 200,000 investors reading their newsletter every week, Alts have established themselves as the market leaders in the alternative asset space. I have been a reader of their newsletter for many years, so it is a surreal moment for WineFi to be partnering with Stefan and Wyatt to bring a diversified portfolio of fine wine to Altea” – Callum Woodcock, CEO at WineFi.

Capital is at risk. Wine values can go down as well as up, and investments may not perform as expected. Returns may vary. You should not invest more than you can afford to lose. WineFi is not authorised by the Financial Conduct Authority. Investments are not regulated and you will have no access to the Financial Services Compensation Scheme (FSCS) or the Financial Ombudsman Service (FOS). Past performance and forecasts are not reliable indicators of future results and should not be relied on. Forecasts are based on WineFi’s own internal calculations and opinions and may change. Investments are illiquid. Once invested, you are committed for the full term. Tax treatment depends on individual circumstances and may change.


You are advised to obtain appropriate tax or investment advice where necessary.


WineFi is a trading name of WineFi Management Limited. Registered in England and Wales with registration number: 14864655 and whose registered office is at 5th Floor, 167-169 Great Portland Street, London, United Kingdom, W1W 5PF.