Wealt and WineFi Announce Strategic Partnership
(Mar. 23, 2024) – Wealt, a wealth management platform that allows investors to manage all of their bankable and non-bankable assets in one place, has announced a partnership with wine investment challenger WineFi to offer investors easy and cost-effective access to fine wine as an asset class.
Wealt, committed to personalised wealth management, also plans to offer their users flexible access to traditional and alternative assets.
“The allure of fine wine as the leading passion asset reflects not only its potential for financial growth, but also its alignment with ESG principles, as investors seek sustainable and ethical opportunities amid evolving market trends.” says Denise Noyan, Wealt’s CEO and co-founder.
“We are excited about our partnership with Callum and his team, marking yet another significant milestone in bringing our alternative investments universe to life. This collaboration offers our investors a unique avenue to access top-tier resources and exclusive opportunities in fine wine investment, harnessing the expertise of Winefi in the field.”
Alongside Noyan, a 20-year professional and financial services veteran with a background in private equity and venture capital, Wealt’s founding team boasts deep banking, asset management and start-up experience.
“Wealt and WineFi share a mission to make access to alternative investments seamless and transparent” says Callum Woodcock, WineFi’s CEO and Founder. “We are delighted to be working with Deniz and her team to provide their investors with access to diversified portfolios of investment-grade wine at a fraction of the cost of outright ownership”.
As an investment, fine wine has grown in popularity thanks to its compelling return profile, comparative stability, and lack of correlation to other asset classes.
WineFi, which seeks to provide investors with easy access to wine via a series of structured investment products, is partly owned by Coterie Holdings, a prominent holding companies for wine trade interests. The move also saw CEO Michael Saunders join WineFi’s board of directors.
“Wealt users are not just gaining access to WineFi’s investment products, but to the entire Coterie ecosystem, from sourcing to storage to sale, and everything in between” says Woodcock. “We are excited to work with Wealt to introduce fine wine as an investible to a new audience”.
Wealt is currently in beta, ahead of a public launch in Q2, 2024. Their waitlist is open for investors looking to gain early access.
Further information can be found at www.winefi.co.uk and https://wealt.co/
Capital is at risk. Wine values can go down as well as up, and investments may not perform as expected. Returns may vary. You should not invest more than you can afford to lose. WineFi is not authorised by the Financial Conduct Authority. Investments are not regulated and you will have no access to the Financial Services Compensation Scheme (FSCS) or the Financial Ombudsman Service (FOS). Past performance and forecasts are not reliable indicators of future results and should not be relied on. Forecasts are based on WineFi’s own internal calculations and opinions and may change. Investments are illiquid. Once invested, you are committed for the full term. Tax treatment depends on individual circumstances and may change.
You are advised to obtain appropriate tax or investment advice where necessary.
WineFi is a trading name of WineFi Management Limited. Registered in England and Wales with registration number: 14864655 and whose registered office is at 5th Floor, 167-169 Great Portland Street, London, United Kingdom, W1W 5PF.