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Investing in Fine Wine: Why Now?

If you are taking a step back after a period of Christmas over-indulgence, you may be wondering how else you can be involved in the wine world this month.

Instead of spending money on wine to drink, why not think about investing this year?

This newsletter will highlight the key reasons to invest in fine wine, and why now is the perfect time to get involved.

Introduction

The fine wine market exhibits classic supply and demand dynamics. There are a limited number of ”blue chip” producers, across a handful of top wine regions.

Only a finite number of bottles can be produced by each winery every year, the quality of which varies from vintage to vintage.

As the wines improve with age and bottles are consumed or damaged, they become increasingly scarce.

At the same time, as global wealth increases, so too does demand for high end wine.

This combination of ever-increasing scarcity and growing demand helps drive prices higher.

Why Now?

Strategic Entry Points

The fine wine market has seen significant corrections over the past 18 months as seen in the performance graph above, this has created a favourable entry point for investors seeking premium wines at adjusted prices.

Following almost 20 years of appreciation, now is the first time that investors can acquire blue-chip wines below their fair market value.

Historical patterns suggest that these prestigious regions tend to recover strongly after corrections, presenting potential for long-term gains.

Stabilising Prices 

Recent data shows an increase in the proportion of wines maintaining stable prices—from 27.8% in Q2 to 37.0% in Q4 2024—indicating that price volatility is easing and that the market is returning to normality.

Growth Potential in Emerging and Resilient Regions

Regions like Tuscany and Piedmont have demonstrated resilience due to strong collector demand. Italian wines such as Barolo and Barbaresco are increasingly viewed as value-driven alternatives to Burgundy, gaining attention for their aging potential and relative affordability.

Champagne, with its strong cultural association with luxury and celebration, experienced a relatively moderate Q4 decline (-2.73%) and remains well-positioned for renewed demand as consumers return to luxury spending.

Why Wine?

  • Performance: Fine wine has outperformed many mainstream asset classes over multiple time horizons. Despite a recent correction, wine has still significantly outperformed The FTSE 100 over the past 10 years, along with Bonds and Gold.

Risk- Adjusted Returns: The ‘Sharpe Ratio’ is a measure of an investment’s risk-adjusted performance, with a higher number being better. On this basis, fine wine performs favourably versus traditional asset classes over multiple time horizons.

Uncorrelated: Fine wine is uncorrelated to traditional asset classes, making it an attractive diversified.

Volatility: Wine exhibits lower volatility than many mainstream asset classes.

Our Solution

At WineFi, we run thematic investment syndicates to allow investment in a tax-efficient, diversified portfolio at a fraction of the cost of owning the underlying assets outright.

The Benefits
  • Lower minimum investment requirements
  • Increased diversification across multiple bottles and vintages
  • Use of WineFi’s data expertise and sourcing channels
  • Capital Gains Tax Exempt

Learn More and Invest

Due to investor demand, we have opened a second tranche of our most recent collection, The Italian Syndicate — offering access to fine wines from Tuscany and Piedmont.

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